Dae Jang Geum Encourages Japanese

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Ten Japanese visited Korea to participate in an oriental medicine health tour for foreigners offered by the Kyung Hee Medical Center. The Japanese are said to be encouraged to learn oriental medicine after watching the TV-Show Dae Jang Geum or also known as the Jewel in the Palace.

The Japanese tourists, ranging from those in their 30s to those in their 60s are all fans of the Korean drama “Dae Jang Geum.” They talked about “Jang Geum” all the time over the course of the program.

Kazko Watarino (61, female) said, “I joined this program because I became interested in herbal medicine after watching what Jang Geum did with herbs in the drama. I was surprised to see how clean and large oriental medicine hospitals in Korea were, compared to those in Japan.”

The Kyung Hee Medical Center set up a medical office for foreigners after Dae Jang Geum started airing on a satellite TV channel in Japan in March this year. The medical program offered by the medical center has drawn as many as 340 foreigners in only 8 months. The medical center provides the program two or three times a month with foreigners on group “Dae Jang Geum tours” in partnership with a travel agency.

Link: Danga