Dae Jang Geum Hit in Thailand

Home - About Me

Thai audiences are glued to their television sets every weekend, rooting for the young cook-apprentice who aspires to good deeds. The series not only is the talk of the town but also promotes Korean culture in a big way. South Korean cosmetics firms are reaping the windfalls in Thailand as young Thai girls want to have glowing skin like Korean beauties.

Thais, like other Southeast Asian viewers, have become addicted to the series, because of its tightly scripted plot highlighting the character’s wholesome goodness. Jang-geum is an idealistic Asian girl, studious, grateful and persevering, miles above the leading characters in the hit American series “Sex and the City”. The success of “Jewel in the Palace” also lies in the Confucian values that unite most of East Asia.

Link: The Nation Multimedia Group